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Welcome to Operation Nation

A story of how Operation Nation came into existence, what we do, and who we serve.


Operation Nation LLC is a Web Development and SEO agency founded by husband and wife dream team, Eric and Josien Nation. The company provides fast-loading, scalable websites, and tailored SEO strategies, and has extensive experience working with clients in the crypto, web3, and SaaS industries. They have a team of experienced web developers, designers, and SEO specialists that takes a holistic approach to website development and SEO. Operation Nation LLC's attention to detail and commitment to excellence has resulted in successful SEO campaigns and notable achievements, such as a 200% increase in website traffic and a 150% increase in conversions for a leading Web3 company. The agency's blog provides insights on website speed and optimization, and its mission is to help businesses achieve their goals through fast, reliable, and scalable web development and SEO services.


To achieve the highest levels of success with your SEO strategy, having a healthy website is absolutely essential. A website that loads quickly, provides an excellent user experience, and is free of any technical issues lays a strong foundation for ranking on the first page of search engines. Without such a foundation, effectively competing with online rivals becomes increasingly difficult.

Unfortunately, we've seen many companies, particularly in the start-up sector, neglecting their website's details in favor of building their products and services. As a result, their website becomes an afterthought, and they struggle to rank highly in search engines when their product is ready to market. This is where Operation Nation LLC comes in.

Eric and Josien Nation founded Operation Nation LLC with the mission of not just providing customers with fast websites, but by providing them with a Content Producing Engine that allows their teams to be agile, flexible and increase their content velocity. We specialize in developing custom SEO strategies tailored to each client's needs to help them rank highly for their most coveted keywords, even in highly competitive markets.

In this first blog article, we'd like to introduce ourselves, delve into the problems we solve, and inspire you to discover more about our high-quality products.

About Us

Josien’s customers were constantly coming to her with broken websites that required more technical development work than her experience allowed her to help with. Her husband Eric is a seasoned full-stack web developer with a passion for creating beautiful and high-performing websites. Thus, this is how Operation Nation came into existence, organically through the needs of Josien’s SEO clients.

At Operation Nation LLC, we believe that a website is more than just an online presence. It is a digital storefront, a hub of content that is crucial to the success of your business, and where your visitors will convert into paying customers. Our team is passionate about helping our clients achieve their goals by providing fast, reliable, and scalable content solutions and SEO services.

We know you might be thinking, “What’s up with the detectives in orange & blue?” Well, at Operation Nation, we are often operating like investigators and doing “detective work”. We are constantly researching and staying up to date on the latest SEO strategies, Google updates, and modern web technologies that companies are using to scale their business. We research our customer’s competitors, audit their current website and traffic behavior, and identify solutions for them.

Mission and Values

Our mission is simple: Increase traffic to our customers' websites through organic channels that then convert once on the website. We accomplish this by building blazing-fast websites that are SEO optimized and convert visitors into customers. Our team believes in operating optimally, embracing growth opportunities, being open-minded, inclusivity, having fun while doing it, and open and transparent communications. We are also strong believers in Remote Work and the benefits it brings to the work environment and culture. Having team members all over the world helps give us a competitive edge. 🌎

Uniquely Qualified Team

Our team is composed of experienced web developers, designers, and SEO specialists who are passionate about their work. We take a holistic approach to website development and SEO, ensuring that every aspect of a website is optimized for both users and search engines. We also have extensive experience working with clients in the crypto, web3, and SaaS space giving us unique insights into these markets and their unique challenges.

What sets us apart is our attention to detail and our commitment to excellence. We take the time to understand our client's businesses, their target audiences, and their goals. We then use this information to develop customized web development and SEO strategies that deliver results.

Notable Achievements and Awards

We are proud of the work we do, and we are honored to have received recognition for our efforts. Our team has been featured in industry publications of Semrush, ReferralRock, and DataBox.

SEMRush Blog Screenshot mentioning Josien Nation - Operation Nation

Source: Semrush.com - 24 Aug, 2022

Blazing Fast Websites That Scale 🚀

In today’s advanced digital age, having a high-performing and fast website is absolutely crucial to the long-term success of your business. Competition in the online business world is more fierce than ever. And in order to beat your competition, not only do you need a fast website optimized for SEO, you need to be able to deliver remarkable experiences to your customers while being able to adapt to today’s accelerated pace of change.

We are no longer operating in the “omnichannel era” of the web where your content for certain channels lives in silos and has no source of truth. As the Sanity team so eloquently puts it, we are moving into a new age: the “composable era”, where digital and your online content are at the core of your business. This requires your business to treat content as a first-class citizen. Being able to create personalized content, remarkable experiences, and increasing your team’s content capacity and velocity will be essential for effectively serving your customers.

Composable Era Info Graphic from Sanity on Operation Nation website

Credit: Sanity.io

We’ve seen many of our customers start off their business by building their websites on WordPress. And there is nothing wrong that when your website demands are simple, or if you don’t expect your business to grow and your content demands stay pretty simple. WordPress is cheap, easy to get started, user-friendly to non-coders, established, and they have tons of themes to choose from that you can customize. But we’ve seen time and time again where customers outgrow their WordPress website, or they are stuck on a WP theme that is sloooow, fragile, and hard to customize and extend. WordPress was not originally built to meet the demands of today’s online businesses.

Our Solution & Tech Stack

This is why at Operation Nation we rely on a modern headless “JamStack” architecture,  built on top of Sanity CMS, NextJS, and hosted on Vercel. Not only is Sanity rated the #1 best headless CMS by G2.com, it’s also used by some of the world’s leading brands such as Figma, Nike, Puma, Spotify, InVision, and the list goes on.

Sanity’s CMS technology empowers your team to deliver remarkable experiences, increases your content capacity and velocity, and allows you to keep your content and tech stack composable and extendable! Sanity is built with 3 high-level components that power its content operations:

  1. The Content Lake, a real-time structured content database that enables you to fully customize your content model.
  2. Sanity Studio, a real-time customizable application where your teams create, publish, and manage content.
  3. A set of APIs: APIs that enable you to connect other sources of data and metadata (ERP, e-commerce, databases, etc); APIs that let you connect tools to enrich your content (translation, image annotation, analytics, etc.); and APIs that enable you to distribute your content to any situation and person, in any channel.
Sanity's 3 Core Components - Studio, Content Lake, APIs - Operation Nation

Credit: Sanity.io

In today’s digital landscape where content is king, treat your content as data, structured data that can be flexibly composed and recomposed for any situation, from a single source of truth.

Welcome to the ONE Builder

We’ve taken our chosen tech stack and built a “website builder” on top of it, we call it the ONE Builder (Operation Nation Engine). It’s not just any ol’ website builder, this is a content-producing engine that your marketing, development, and content team will all LOVE!

Sanity CMS is super customizable but comes pretty bare bones out of the box. We’ve built our own internal framework and component system that includes all the most commonly used Components and Page Modules. This allows us to build with speed and gives us an incredible head start when we start a new project for a customer.

Features & benefits of our ONE Builder include:

  • SEO Optimized
  • Built with Speed & Scale as a core foundation
  • Multi-language support
  • AI Integration for content production
  • Web3 Compatible
  • Over 20 Page Builder modules
  • Form Builder
  • CTA and Dialog builder
  • Page Builder
  • Content Collaboration
  • Editorial Approval Process
  • Content Publish Scheduling

If you have your own design/dev team, we are telling you they are going to absolutely love working with this technology stack. They will finally feel like they have full control over the customization and the ability to extend and integrate it with other APIs and systems. They will no longer be afraid of breaking the entire site and seeing the dreaded WordPress Critical Error screen of death ☠️. With live URL preview deployments, your team can collaborate and provide feedback on new features with a live URL before deploying a new feature to the production environment.

Imagine a world where you can create landing pages on demand for any new marketing campaign you launch! Imagine being able to increase your content capacity and velocity, at scale 📈 ! Imagine a website environment where you can test new features in a live test environment with test data, leave feedback for your colleagues, and ALL before pushing live to your customers!?! 😍 Imagine your website having a perfect SEO score 💯 in Google Lighthouse and scoring above 90+ for performance 🚀 ? Seems like a dream right?

Well, this is all possible with our ONE Builder engine, built on top of the #1 rated CMS on the market today.

Custom SEO Strategies

In today's digital era, having a kick-ass online presence is an absolute must for businesses of all shapes and sizes. But hey, having a run-of-the-mill website just won't cut it anymore! If you want to grab the attention of potential customers and leave your competitors in the dust, you need to unleash the power of SEO!

Search Engine Optimization (SEO) is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. The higher a website ranks in the search results, the more likely it is to receive clicks and organic traffic. Studies have shown that the top-ranking result in a Google search receives 31.7% of clicks, while the second-ranking result receives 24.7%, and it decreases from there. That’s already more than 50% of all traffic for just the first two positions!

Effective SEO is the lifeblood of online businesses. Without it, you're basically playing hide-and-seek with potential customers, and trust us, they won't waste time looking for you in the dark corners of the internet.

Our company's approach to developing custom SEO strategies for clients

At Operation Nation LLC, we believe that every client is unique and requires a custom approach to SEO. Our team of experienced SEO specialists works closely with each client to develop a tailored SEO strategy that addresses their specific needs and goals. However, no matter how unique our client’s situation is, our strategy is always based on our in-house developed 7x7 Step SEO Formula.

A Successful SEO Campaign Of Operation Nation

One of our successful SEO campaigns was for one of our clients that was struggling to attract organic traffic to its website. We implemented our 7x7 Step SEO Formula:

  1. SEO Audit
  2. Keyword Research
  3. Technical Optimization
  4. On-Page Optimization
  5. Content Clusters & Content Creation
  6. Link Building
  7. Measuring & Reporting

Within every step, we have 7 more specific steps that we take which we are happy to share with you on an introductory call with one of our specialists.

Step 1. SEO Audit

The SEO Audit showed that the website was dealing with major technical issues. The website loading time was extremely slow, Google bots had a hard time crawling pages and 75% of the pages were not even indexed.

We didn’t build a new website for them, but we did optimize major technical SEO factors, like adding a robots.txt file, implementing site structure, and speeding up the website loading time. Just these changes improved the number of pages that were indexed and we started seeing improvements within one month.

Step 2. Keyword Research

Based on the keyword research, we knew which keywords were most important and created a content plan around those. It was pretty clear that we couldn’t target the high-volume keywords first, but there were plenty of long-tail keywords we could focus on first.

Step 3 and 4. Technical & On Page Optimization

So with the keyword research in mind, we optimized the technical part of the website (step 3) and then continued to optimize the landing pages a.k.a. money pages of the website (step 4). These pages are the locations on a website where your visitors can contact you, sign up for a newsletter, buy a product, download your app, or do other conversions you like to see them doing.

Step 5. Content Clusters & Content Creation

After improving the landing pages, it was time to create new content. This website barely had any blog posts before, so we left the old articles for what they were and started creating new content. Based on our keyword research we could identify interesting content clusters and to put everything together we created a content calendar in Notion. At this point, we knew exactly what content we wanted to be created, when it had to be published, and how it would internally link to other content.

In the first six months, we published two articles a month and build 4 external links (step 6). Within six months, the client's website traffic had increased from 20 visitors a day to 200 visitors a day. That is an organic growth of over 900%! They had achieved top rankings for many of their targeted keywords, which then resulted in a significant increase in leads and conversions, leading to a substantial return on investment for the client (step 7).

Organic Traffic on chart going up! Operation Nation

Future Plans

At Operation Nation, we are committed to providing fast-loading, scalable websites that are optimized for search engines and tailored to our client's needs. We understand the importance of a strong online presence and effective SEO strategies, and we work diligently to ensure that our client's websites rank highly in search results and drive more converting visitors to their businesses.

Our unique approach to building websites with our own ONE Builder and SEO sets us apart from the competition. We prioritize communication, collaboration, and transparency in every project, ensuring that our clients are fully involved in the process and satisfied with the final product.

If you are looking to enhance your online presence, drive more traffic to your website, and increase conversions, we encourage you to reach out to us to learn more or schedule a consultation. Our team of experts is ready to help you achieve your business goals and take your online presence to the next level.

Josien Nation profile picture

Josien Nation


Co-Founder & Head of Marketing

Josien Nation is a co-founder and partner at Operation Nation. She is the leader of all things SEO at Operation Nation. She has 6+ years experience helping businesses grow their audience and get found on search engines.

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