Grow Smarter with Operation Nation

We are an AI-first digital growth agency combining AI, SEO, and engineering to help growth-focused businesses increase traffic, convert visitors, and scale smarter. We are a 100% remote team distributed around the globe.

about hero
Grid image
Background Grid Image

Our Story

Operation Nation started with a frustration. Josien, an SEO specialist, kept running into the same problem: her clients' websites were holding back their search potential. Poor technical foundations, slow page speeds, and outdated CMS platforms meant that even the best SEO strategy could only go so far. The ceiling wasn't content or keywords... it was the website itself.

This wasn't an isolated issue. Small businesses and startups were launching on WordPress with pre-built themes and budget agencies... a reasonable starting point, but one that quickly became a bottleneck. Plugin bloat, poor Core Web Vitals, and rigid templates meant these sites couldn't scale with the business. Meanwhile, tech companies with strong engineering teams were so focused on building their products that their marketing websites were an afterthought.

Josien's husband, Eric, a full-stack software engineer with deep experience building high-performance web applications and SaaS products, saw the same gap from the engineering side. Together, they founded Operation Nation to solve the problem from both ends... combining SEO expertise with modern web engineering to build websites that are fast, scalable, and built to rank.

What started as an SEO-meets-engineering partnership has evolved into something bigger. As AI reshaped the digital landscape, we leaned in... integrating AI into every layer of what we do. From AI-powered content pipelines and automated workflows to custom AI agents and generative engine optimization (GEO), we've built our practice around helping businesses leverage AI as a competitive advantage, not just a buzzword.

Today, Operation Nation is an AI-first digital growth agency. We combine industry-leading AI tools, SEO expertise, and agentic software engineering workflows to help growth-focused businesses increase traffic, get more customers, and scale their operations. We're a fully remote team distributed around the globe, and we build the systems that turn websites into growth engines.

Meet The Nations

Josien Nation profile picture

Josien Nation

Co-Founder & Head of Marketing

Josien Nation is an experienced SEO specialist who has been active in the digital marketing industry for over 13 years. With an impressive track record of successful SEO projects, she has cemented her reputation as an expert in her field.

Prior to embarking on her freelance career, Josien honed her skills at various digital marketing agencies in Amsterdam. Her deep understanding of search engine optimization, combined with her creativity and passion for problem-solving, has made her an invaluable asset to businesses across industries.

What sets Josien apart is her love for puzzles, riddles and other enigmas. She finds joy in delving deep into the intricacies of the algorithms that power search engines, and enjoys applying her knowledge to help her clients achieve their goals.

Josien is a 100% remote worker, which allows her to indulge in her love for travel. She has explored countless destinations around the world, always with her laptop in tow. When she's not working or traveling, Josien can be found playing volleyball, reading a good business book, or solving puzzles.

With a proven track record of success and a passion for her craft, Josien Nation is a true force to be reckoned with in the world of SEO.

Josien Nation is an experienced SEO specialist who has been active in the digital marketing industry for over 13 years. With an impressive track record of successful SEO projects, she has cemented her reputation as an expert in her field.

Prior to embarking on her freelance career, Josien honed her skills at various digital marketing agencies in Amsterdam. Her deep understanding of search engine optimization, combined with her creativity and passion for problem-solving, has made her an invaluable asset to businesses across industries.

What sets Josien apart is her love for puzzles, riddles and other enigmas. She finds joy in delving deep into the intricacies of the algorithms that power search engines, and enjoys applying her knowledge to help her clients achieve their goals.

Josien is a 100% remote worker, which allows her to indulge in her love for travel. She has explored countless destinations around the world, always with her laptop in tow. When she's not working or traveling, Josien can be found playing volleyball, reading a good business book, or solving puzzles.

With a proven track record of success and a passion for her craft, Josien Nation is a true force to be reckoned with in the world of SEO.

Josien Nation

Co-Founder & Head of Marketing

Eric Nation profile picture

Eric Nation

Co-Founder & Head of Engineering

Eric Nation is a seasoned full stack software engineer with over a decade of experience in the field. Throughout his impressive career, he has worked with a variety of successful technical businesses, including InkSoft, Alley Interactive agency, and Carvana. Eric has focused his efforts on building dynamic web sites on modern technology stacks that perform, scale, bring results, and solve complex problems for his clients.

Eric's expertise in front-end development and JavaScript, combined with his passion for emerging Web3 technologies, inspired him to create the innovative ONE Builder product. With his innovative solutions, Eric has established himself as a leading figure among his peers.

Outside of work, Eric enjoys an active lifestyle. He can be found in the gym, skateboarding, surfing, or riding motorcycles. His love for travel and location independence began seven years ago when he took his first trip to Santa Teresa, Costa Rica, where he learned how to surf. With his passion for both technology and adventure, Eric is truly a dynamic and multi-talented professional in his field.

Eric Nation is a seasoned full stack software engineer with over a decade of experience in the field. Throughout his impressive career, he has worked with a variety of successful technical businesses, including InkSoft, Alley Interactive agency, and Carvana. Eric has focused his efforts on building dynamic web sites on modern technology stacks that perform, scale, bring results, and solve complex problems for his clients.

Eric's expertise in front-end development and JavaScript, combined with his passion for emerging Web3 technologies, inspired him to create the innovative ONE Builder product. With his innovative solutions, Eric has established himself as a leading figure among his peers.

Outside of work, Eric enjoys an active lifestyle. He can be found in the gym, skateboarding, surfing, or riding motorcycles. His love for travel and location independence began seven years ago when he took his first trip to Santa Teresa, Costa Rica, where he learned how to surf. With his passion for both technology and adventure, Eric is truly a dynamic and multi-talented professional in his field.

Eric Nation

Co-Founder & Head of Engineering

Our Values and Mission

How We Operate

gradient border

Operate Optimally

gradient border

Integrity First

gradient border

Growth Zone

gradient border

Open Minded

gradient border

Have Fun

gradient border

Communicate Often

Our Mission

Our mission is to turn your website into your primary acquisition channel, driving more traffic while maximizing conversions and lead generation. We combine AI-powered SEO, lightning-fast website development, and intelligent automation to give your team a competitive edge. Through AI-integrated content strategies, we improve your team's velocity — enabling them to create targeted landing pages, automate content production, and optimize for both traditional search and AI-driven discovery. Our focus is not just on the website; it's on delivering an AI-powered growth engine that works as hard as you do, fueling your success every step of the way.

Want to Learn More?

Whether you have more questions or just want to chat face to face, schedule a call and we’ll be happy to chat :)